Because your ad is on page 14, you are exposed ONLY to the advisors or agents who look at page 14, say 10,000 readers. Of those, 20 are actually interested and looking for your service and contact you.
Your cost per lead: $5,000/20 = $250
The second way allows you to pay ONLY for the 20 people who have interest and not waste money on the other 99,980 who never see your ad or have no interest. This is the way we do it for you at Financial Coreg. Instead of paying $250 per lead as with magazine advertising, you pay $40 per lead our way — 84% savings to you.